- Sprite, Fanta Orange, Dr Pepper and Coca-Cola Cherry are now available in 500ml Supercans to help retailers tap into the demand for larger single-serve formats
- Expansion builds on encouraging early performance in CCEP’s existing Supercan range, with early data pointing to incremental growth for the soft drinks category
Sprite, Fanta Orange, Dr Pepper and Coca-Cola Cherry are now available in 500ml Supercans to help retailers tap into the demand for larger single-serve formats
Expansion builds on encouraging early performance in CCEP’s existing Supercan range, with early data pointing to incremental growth for the soft drinks category
Coca-Cola Europacific Partners (CCEP) is expanding its 500ml Supercan line-up, with Sprite, Fanta Orange and Dr Pepper now available nationwide in the larger single-serve can format.
The three brands join Coca-Cola Original Taste, Coca-Cola Zero Sugar and Diet Coke in the Supercan range, with the recently announced Coca-Cola Cherry also set to join the line-up.
Early data points to incremental growth for soft drinks, with £10.71m in value sales already generated by 500ml cans across the Coca-Cola trademark. For retailers, this creates another opportunity to grow sales from the chiller alongside their established single-serve ranges.
Three brands, three distinctive editions
Sprite, Fanta Orange and Dr Pepper each bring their own distinctive brand identity to the format.
Sprite builds on its long-standing connection with basketball through a "Super FAN Edition x NBA", while Fanta Orange turns up the fun with its "Super FANta Edition", and Dr Pepper’s ‘Super Weird Edition’ brings the brand’s established "Try More Weird" platform to the format.
Sprite, Fanta Orange and Dr Pepper are available now as individual 500ml cans, with a recommended retail price (RRP) of £1.90.
Free POS materials will be available via MyCCEP.com to help retailers create theatre in-store, drive standout and bring the range to life.
“When we launched Supercan earlier this year, we saw a real opportunity to add something new to immediate consumption and create incremental growth for our customers,” said Rob Yeomans, Vice-President, Commercial Development. “The early performance has given us confidence in the format, and we think there’s plenty more potential to unlock.
“For retailers, this isn’t about choosing between cans and bottles. Different formats work for different shoppers and different occasions. Supercan gives retailers another option in the chiller – and with Sprite, Fanta, Dr Pepper, and Coca-Cola Cherry now joining the line-up, there’s an opportunity to create a much stronger presence for the format across some of our biggest brands.
“We know cold is sold, so prioritising chilled availability is key. Bringing the range together and using the supporting materials to create standout will help retailers make the most of the opportunity.”