- Major investment sees Fanta 2L PMPs drop to £1.89
- Limited-time promotion introduces Fanta Lemon in a 2L PMP for the first time
- Designed to help convenience retailers maximise summer sales with standout value across key sharing packs
Coca-Cola Europacific Partners (CCEP) is making a multimillion-pound investment behind a limited-time £1.89 price-marked pack (PMP) initiative across its 2L Fanta range, helping convenience retailers offer shoppers standout value ahead of the biggest sharing occasions of the summer. The aim is to help retailers drive rate of sale across the Fanta range and capitalise on demand for the number one flavoured carbonate brand in GB retail, which accounts for almost one in every five flavoured carbonates sold in GB.
PMPs communicate value to shoppers and deliver nearly a 48 per cent higher rate of sale than plain pack soft drinks across symbol and independent convenience stores each week.
Available now while stocks last, the limited-time promotion reduces the Fanta 2L PMP from £2.15 to £1.89 across Fanta Orange and Fanta Fruit Twist, while introducing Fanta Lemon in a 2L PMP for the first time at the same price point. The "When It's Gone, It's Gone" packs also feature bold new front-of-pack pricing, helping shoppers quickly spot the value on shelf.
Convenience retailers can access POS materials and downloadable digital assets via MyCCEP.com to help spotlight the offer in-store.
"Summer is one of the biggest retail moments of the year for soft drinks, and we know shoppers are looking for brands they trust at prices that represent genuine value,” said Ruth Fawcett, Wholesale & Independent Convenience Associate Director at CCEP.
“That's exactly what this investment is designed to deliver. Fanta is a summer socialising favourite, and we know visible value drives sales in convenience. By reducing our 2L PMP to £1.89 and introducing Fanta Lemon into the range for the first time, we're giving retailers a compelling reason to stock up and shoppers an equally compelling reason to buy."