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Cawston Press launches limited edition Tropical flavour: Pineapple & Grapefruit

Cawston Press launches limited edition Tropical flavour: Pineapple & Grapefruit
Andy Marino
By Andy MarinoAug 02, 2023
Andy Marino
Andy was born in London just in time to see England win the World Cup, and much later began his career in academia, gaining a PhD in American Literature and lecturing at several universities, including Maryland and Gothenburg in Sweden, and pursuing a sideline in sheep-farming before moving back to London and becoming a literary agent and TV documentary-maker (working for various broadcasters and making series such as the BBC’s Monsoon Railway, set in Bengal). He has written several biographies, including the Second World War story American Pimpernel, and became the official biographer of India’s Prime Minister (then Chief Minister of Gujarat) publishing Narendra Modi, a Political Biography (Harper Collins). Andy joined Asian Media Group in 2018, his first “proper” job, and has been there ever since, believing that, while trade journalism might not save the world, it might just save journalism.
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After teasing the launch of a tropical flavour across its social channels, Cawston Press announces the launch of a limited edition flavour, sparkling Pineapple & Grapefruit. The classic Caribbean flavour is made the Cawston way, with no added sugar or sweeteners, and No Jiggery Pokery. The limited edition launch is available to purchase whilst stocks last at www.cawstonpress.com.

Earlier this year, a voting poll went live across Cawston Press’ social channels to test the demand for a teased tropical flavour. Following an overwhelmingly positive response from consumers, the brand set to work to make it a reality. Sparkling Pineapple & Grapefruit offers a blend of not from concentrate pineapple and grapefruit juice, using just apple juice to sweeten. Cawston Press creates soft drinks the right way, made with pressed fruit, no added sugar, no sweeteners, and not from concentrate, (being the number one "Not From Concentrate" brand in the category), which Cawston Press calls No Jiggery Pokery.

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The limited edition launch follows a recent announcement from The World Health Organization (WHO) warning people against the use of non-sugar sweeteners. Instead, WHO recommended consuming food with naturally occurring sugars such as fruit, or unsweetened food and beverages, which is exactly what Cawston Press offers with its new Sparkling Pineapple & Grapefruit, at only 92 calories per drink. All Cawston Press products strictly avoid high-intensity sweeteners such as aspartame.

The limited edition flavour joins the popular Sparkling Juice Drink range, including flavours Rhubarb, Cloudy Apple, Elderflower Lemonade, Ginger Beer and Orange. Using only the finest ingredients, the fruits are pressed into sparkling water, and are packed into 100 per cent recycled cans to create delicious beverages.

Case of 12 cans, RRP £20.00

cawston presstropical

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