Dessert brand Carte D’Or is launching a new mini pots range in three brand new flavours, as well as expanding its Carte D’Or Deluxe range with two iconic desserts ice creams.
The ice cream launches are an important element of Unilever’s overall de-seasonalisation strategy, designed to drive year-round sales in the category. The mini pots offer a portionable solution to ice cream snacking, while the Deluxe range expansion provides consumers with classic dessert flavours in an ice cream format.
New Carte D’Or occasions with minis
As the dessert occasion evolves, moving away from the dinner table to the sofa, evening snacking has grown 33 per cent vs 2019. The launch of mini pots – combining well-loved flavours with accessible portion sizes – is perfect for those looking for new opportunities to indulge in an ice cream. Carte D’Or is leading the category and tapping into the growing number of consumption occasions, such as movie nights, or as part of a picnic in the garden.
Mini pot singles are a strong growing segment (+10 per cent YoY), and Carte D’Or’s new mini pots range looks to support the growing consumption occasion. Carte D’Or Mini Indulgence Vanilla Caramel Pecan, Carte D’Or Mini Indulgence Eton Mess and Carte D’Or Mini Indulgence Chocolate Cookie are available in convenient 200ml tubs.
Carte D’Or Mini Indulgence Vanilla Caramel Pecan
Carte D’Or Mini Indulgence Vanilla Caramel Pecan combines smooth caramel flavours with caramelised pecans and the sweetness of vanilla, providing consumers with intense flavour profiles which complement each other for an indulgent experience.
Carte D’Or Mini Indulgence Eton Mess
A British dessert classic, Carte D’Or’s Mini Indulgence Eton Mess consists of sweet strawberry flavour ice cream, meringue pieces and strawberry sauce, blended to deliver a smooth ice cream dessert.
Carte D’Or Mini Indulgence Chocolate Cookie
Chocolate lovers are in a for treat with Carte D’Or Mini Indulgence Chocolate Cookie, which comprises rich chocolate cookie pieces swirled in chocolate and cookie and cream flavour ice cream and cocoa chocolatey sauce.
“We are thrilled to bring mini pot indulgence to consumers with our 200ml tubs, responding to the sofa snacking trend and offering consumers even more opportunities to enjoy our delicious ice cream,” said Hannah Faulkner, Desserts Brand Manager at Unilever.
The Carte D’Or Deluxe range consists of premium products made with high quality ingredients. The two new flavours tap into consumers’ desire for a complete dessert experience with indulgent sauces and toppings. The new additions to the Deluxe range look to create a “showstopper” dessert tub, the centre of attention at any ice cream occasion.
Crafted with premium flavour combinations, Carte D’Or Tiramisu is inspired by the iconic Italian dessert and features tiramisu flavoured ice cream with coffee sauce, coffee flavour sponge pieces and cocoa powder on top, while Carte D’Or New York Cheesecake combines cheesecake flavour ice cream and biscuit flavour ice cream with strawberry sauce and biscuit pieces.
“The launch of two new iconic dessert flavours, Tiramisu and Cheesecake, builds on the success of Carte D’Or Baileys at Christmas, which was the number two Winter NPD,” said Faulkner. “We are adding more luxury to the range by bringing together the number one premium ice cream brand with two indulgent desserts, guaranteed to attract dessert-lovers to the ice cream category.”
The new launches will be supported by bold shopper, digital, PRM, and experiential activations as well as media investment of £1.6 million.
NPD:
Carte D’Or Mini Indulgence Vanilla Caramel Pecan
· 200ml – RRP* £1.99
Carte D’Or Mini Indulgence Eton Mess
· 200ml – RRP* £1.99
Carte D’Or Mini Indulgence Chocolate Cookie
· 200ml – RRP* £1.99
Carte D’Or Tiramisu
· 850ml – RRP* £4.50
Carte D’Or New York Cheesecake
· 850ml – RRP* £4.50
*Pricing at sole discretion of the retailer
