This month CANS, the new unsweetened carbonated soft drink range, will be bringing a brand new flavour into the fold: Mango. A combination of Alpine water, Mango and effervescent bubbles, the latest launch is available from May. The full product portfolio will also be available to independents via wholesalers including Brakes, Epicurium, JD Foods, CLF and Mahalo Supplies (RRP: from £1.39).
On a mission to create a new "non-sweet" category, the fledgling brand launched in the UK in March. The range is made with just five ingredients or less, contains no added sugar, no sweeteners and nothing artificial!
“We created CANS for everyone who wants an unsweetened refreshing drink without unnecessary additives," said Co-Founder and CEO Dominic Rice. "Mango was a clear choice – it has a rich, naturally sweet flavour that we wanted to preserve in its purest form – just a few drops of real mango, alpine water, and gentle bubbles. Nothing more”.
The brand, which first launched to market in the Czech Republic 18 months ago, has seen strong early success, selling more than 1 million CANS to date. 2025 marked the entry into two new territories, the UK and the US, in a bid to secure sales of 5,000,000 CANS before the end of the year.
CANS is the brainchild of three co-founders; Jaroslav Beck, Dominic Rice and Jan Rambousek, who came together not to start a company, but to create an alternative to sweet drinks, one that people would actually want to drink and enjoy without remorse. When they couldn’t find anything that they were satisfied with already on the market, they decided to "rethink drink" and launch their own product.
Last month saw CANS unveil their first creative campaign with the introduction of the CANS CREW – a team of animated characters who not only tell the brand’s story but also take on the role of its main ambassadors. With a focus on creativity and building deeper customer relationships, the CANS CREW can be seen in the brand campaign video.
