Corona has been recognised as the most valuable beer brand in the world for the second consecutive year in Kantar's BrandZ 2025 Most Valuable Global Brands report, released today.
Eight out of the 10 most valuable global beer brands belong to AB InBev, according to the report ranking the top brands in the world.
In 2024 AB InBev produced all-time high revenue and 15 per cent underlying EPS growth. The year marked double-digit growth for Corona outside of its home market of Mexico and triple-digit growth of its no-alcohol brand Corona Cero.
This year, Corona is celebrating its 100-year anniversary with events all over the world through its “Corona 100” platform.
“For Corona to be recognised as the most valuable beer brand in the world in the same year the brand is celebrating its 100-year anniversary shows the power of building brands for the long-term,” said Marcel Marcondes, global chief marketing officer, AB InBev.
“Having eight out of the top 10 beer brands in Kantar’s BrandZ rankings reflect our focus on growing our megabrands through consumer-centricity, consistency and effectiveness.”
Corona is followed by Budweiser, Heineken and Modelo, while Michelob ULTRA moved up one spot to No.5 amongst beer brands globally.
Published annually, the Kantar BrandZ Most Valuable Global Brands report ranks the world’s top brands across categories, providing valuable insights into shifting consumer preferences, brand performance, and industry trends. The foundation of Kantar BrandZ lies in its robust methodology, which combines consumer perceptions with financial data to present a holistic view of a brand’s value as a corporate asset.
“With the right level of investment and strategic focus, brands have huge potential to drive growth for their owners,” said Chris Jansen, Kantar chief executive. “Anheuser-Busch InBev is a perfect example of this in action – through Corona and their other brands, they have mastered the ability to cut through in the face of changing consumer behaviour. Congratulations to all their teams.”
