Cadbury’s removes bitesize Twirl in Heroes Tubs

Cadbury’s has removed small Twirls from some Heroes chocolate boxes due to disruption in its supply chain, the confectionery giant has said.

Some tubs will now come with two full-sized Twirl bars, rather than the usual miniature ones, BBC stated. 

A spokesperson for Mondelez, which owns Cadbury’s, said, “We’re facing the same challenges that many other food companies have reported in recent months,” citing supply chain disruptions. 

“To ensure we can continue to bring our loyal consumers the products they know and love, we have temporarily substituted bitesize Cadbury Twirl in Heroes Tubs, to the slightly larger Cadbury Twirl 21g across a small percentage of tubs produced,” the spokesperson added. 

It’s not the first change to be made to chocolate variety boxes recently. 

Earlier this month Mars Wrigley said it was removing Bounty bars from some Celebrations tubs because 40 per cent of people hated the coconut-flavoured treat. The company also had problems supplying its Mikado chocolate sticks in September. 

Social media users took to Twitter to point out the disappearance of mini Twirls from their Heroes chocolate boxes. 

Took some treats over to our @GMMH_NHS #businessintelligence #Heroes this afternoon and…😱 The size of those @CadburyUK Twirls! Literally the best surprise 🤩 #easilypleased #cadbury #twirl #chocolate pic.twitter.com/bqg7TSbfG7

— Zoë Morris (@zoe__morris) November 16, 2022

@CadburyUK Cadbury's seemed to make a last ditch attempt with a heroes box and put normal twirls in the box instead of the mini twirls that usually come with the box. I mean I'm happy with more chocolate than usual but this is very peculiar! 😂 pic.twitter.com/ffrNgzSsaa

— Portalwake (@portal_wake) September 3, 2022