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Cadbury Dairy Milk launches taste-led campaign

Cadbury Dairy Milk launches taste-led campaign
Andy Marino
By Andy MarinoSep 23, 2022
Andy Marino
Andy was born in London just in time to see England win the World Cup, and much later began his career in academia, gaining a PhD in American Literature and lecturing at several universities, including Maryland and Gothenburg in Sweden, and pursuing a sideline in sheep-farming before moving back to London and becoming a literary agent and TV documentary-maker (working for various broadcasters and making series such as the BBC’s Monsoon Railway, set in Bengal). He has written several biographies, including the Second World War story American Pimpernel, and became the official biographer of India’s Prime Minister (then Chief Minister of Gujarat) publishing Narendra Modi, a Political Biography (Harper Collins). Andy joined Asian Media Group in 2018, his first “proper” job, and has been there ever since, believing that, while trade journalism might not save the world, it might just save journalism.
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Cadbury Dairy Milk is launching a new taste-led marketing campaign this month celebrating the iconic taste of "the nation’s favourite chocolate": “It’s the Glass & A Half that makes the Taste & A Half”. Helping to prompt key, familiar occasions for consumers across the UK, the campaign assets will hero and remind shoppers of the delicious taste of Cadbury Dairy Milk as part of a far-reaching investment into brand communications in 2022.

The communications campaign will run for approximately the next six weeks, achieving a reach of 80 per cent of adult consumers. Distinctive assets featuring familiar, in-home settings will be rolled out on digital, social and OOH. Retailers should ensure their full range of Cadbury Dairy Milk singles and tablets are well-stocked and visible throughout the campaign to tap into the additional demand and interest from shoppers.

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