Cadbury Brunch Choc Chip has unveiled a new price-marked pack, aiming to drive brand visibility and communicate value to price-conscious shoppers.
Cadbury Brunch Choc Chip PMP is available now at a price mark of £1.39 for a multipack of five to help drive sales within the healthier snacking segment.
Many shoppers are continuing to seek out value from the category and PMPs are a great way for retailers to provide this reassurance.
With PMP sales currently outperforming standard pack sales in the independents and symbols channel, the brand said this new format is set to help retailers attract new shoppers and boost sales.
Choc Chip is the number one Cadbury Brunch flavour, which is up by 172 per cent in the independents and symbols channel, and the new PMP will make this bestseller stand out even more on shelf with its clear and striking price point.
“The healthier biscuits segment is seeing significant growth in the independents and symbols channel at the moment, and we know that 81 per cent of shoppers have a value-led attitude when it comes to their purchases, making Cadbury Brunch Choc Chip’s new price-marked pack a great proposition for retailers and shoppers alike,” Bethany Wenn, brand manager for Cadbury Brunch at Mondelēz International, said.