Multi award-winning session bitter, Butcombe Original, is now available in a brand-new format of 440ml cans four-pack (4.5% ABV; MRRP: £6.80), marking a major milestone for the much-loved beer.
From Nov 26, shoppers can pick up Butcombe Original cans at 85 Tesco stores across the Southwest, as well as via Amazon and the new format will also be available in wholesale, the independent retail channel and via free-trade stockists.
This launch brings the distinctive, clean and refreshing flavour of Butcombe Original to even more beer lovers, offering convenience without compromising on quality.
Butcombe Original is the number one cask ale in the Southwest with the highest rate of sale1 and was crowned Best Session Bitter at the CAMRA Awards this year.
The move to cans reflects growing consumer demand for heritage craft beers in versatile formats, and positions Butcombe Brewing Co. to connect with a broader audience of beer drinkers.
Jayson Perfect, Chief Operating Officer at Butcombe Group comments, “The launch of Butcombe Original in cans is an exciting step for us.
"This new format means more beer lovers can enjoy the same award-winning taste and quality of our flagship session bitter. It reflects the growing demand for heritage beers in convenient formats, and we’re proud to bring Butcombe Original to an even wider audience.”