Premium British snack producer, Burts, is gearing up for its launch this March of its new Herb Roasted Chicken hand-cooked chips.
Crafted for the snacking market, the new flavour will be revealed as part of the core range and available in 40g and 150g pack sizes across selected OOH channels, including regional Co-op stores.
Herb Roasted Chicken is a brand-new flavour offering for Burts, designed to meet the growing consumer demand for premium, savoury hand-cooked snacks.
The product features real chicken sourced from Creedy Carver, Burts’ trusted Devon-based provenance partner, and is seasoned with a balanced blend of sage, parsley, rosemary, and thyme for an authentic taste.
Sas Horscroft, Head of Marketing at Burts Snacks Ltd commented: “Launching Herb Roasted Chicken is an exciting step for Burts Chips as we continue to develop new flavours that appeal to a range of consumers.
"With chicken consistently being the top savoury meat profile for spring summer launches in the UK over the past three years, we anticipate strong demand for this new flavour.
"The combination of herbs and roasted chicken will not only meet the expectations of existing customers but also attract new ones, driving sales and expanding our reach.”
The hand-cooked crisps market continues to grow, with a current value of £293 million and increasing demand from consumers seeking premium, authentic snacks. Research shows that more than 3 out of 4 consumers would buy Herb Roasted Chicken, reflecting its strong potential in the market.
Staying true to Burts’ commitment to quality, the product is gluten-free and contains no added MSG, artificial colours, or artificial flavourings.
Burts continues to use locally sourced potatoes from trusted British farmers to ensure the crisps are made with the finest, freshest ingredients whist also supporting local suppliers.
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