Premium snack brand Burts Snacks has announced plans to roll out a new series of HFSS-compliant products throughout 2026.
The launch kicks off in February with two flagship hand-cooked flavours including Lightly Sea Salted and Devon Roast Beef, both reformulated to meet HFSS regulations without compromising on flavour and crunch. Later in the year, Burts will expand the HFSS-friendly selection with additional flavours including Mature Cheddar & Onion and Sea Salt & Malt Vinegar, all of which have been consumer tested to ensure the brand’s flavour and standards are maintained.
The new range will be available in 40g and 150g bags, available online and in-store at supermarkets across the South West.
“HFSS legislation is changing the landscape for snacks in-store, and our goal is to make the transition seamless for our retail partners,” said Sas Horscroft, Head of Marketing at Burts Snacks Ltd. “By reformulating our hand-cooked range, we’re giving shoppers products they trust, while helping retailers say compliant on shelf.”