Budweiser Brewing Group UK&I strengthens wholesale set-up

Budweiser Brewing Group UK&I is bolstering its wholesale leadership team with two strategic appointments. Amanda Coverdale, previously Commercial Controller of Off Trade Wholesale, has been promoted to the newly created role of Country Lead for Ireland. Meanwhile, Daria Kuznetsova, will join the brewer to assume Amanda’s previous role as Commercial Controller of Off Trade Wholesale for the UK&I.

As Country Lead, Amanda will be responsible for the total On and Off Trade market in Ireland, working in collaboration with Budweiser Brewing Group’s distribution partners. The creation of this role comes as Budweiser Brewing Group strengthens its position in Ireland. Amanda’s promotion follows her time as Commercial Controller of Off Trade Wholesale, where she impressed the business with her continuous focus on improvement and transformation – whilst working collaboratively with customers to navigate the challenges of the pandemic. Amanda joined Budweiser Brewing Group UK&I in 2013, after several National Account Executive roles at food companies including 2 Sisters and Bunzl.

Daria Kuznetsova will assume the role of Commercial Controller of Off Trade Wholesale, reporting into Jessica Markowski, Sales Director of Convenience & Wholesale. Currently Sales Manager for AB InBev UAE, Daria is experienced in working with many of the world’s leading alcohol brands, which she will draw upon in this new role. Her focus will be on delivering growth through digital transformation and premiumisation, working closely with wholesalers and retailers.

“Amanda’s leadership during a particularly difficult period helped the team to deliver best in class activations and our customers to overcome some of the challenges of the pandemic,” said Jessica Markowski, Sales Director- Convenience & Wholesale. “We wish Amanda all the best in her new role – I’m excited to see what she can achieve! Daria is an outstanding addition to our team and brings with her 12 years of experience working in both trade and marketing roles. She is the ideal person to continue to take our wholesale channel from strength to strength and I am very much looking forward to working with her.”