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‘BOO’st confectionery sales this Halloween with new Bebeto Spooky Mix

‘BOO’st confectionery sales this Halloween with new Bebeto Spooky Mix
Andy Marino
By Andy MarinoSep 28, 2022
Andy Marino
Andy was born in London just in time to see England win the World Cup, and much later began his career in academia, gaining a PhD in American Literature and lecturing at several universities, including Maryland and Gothenburg in Sweden, and pursuing a sideline in sheep-farming before moving back to London and becoming a literary agent and TV documentary-maker (working for various broadcasters and making series such as the BBC’s Monsoon Railway, set in Bengal). He has written several biographies, including the Second World War story American Pimpernel, and became the official biographer of India’s Prime Minister (then Chief Minister of Gujarat) publishing Narendra Modi, a Political Biography (Harper Collins). Andy joined Asian Media Group in 2018, his first “proper” job, and has been there ever since, believing that, while trade journalism might not save the world, it might just save journalism.
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Bebeto Spooky Mix, a new 150g sharing bag targeting the Halloween opportunity, containing a selection of fun, Halloween-shaped soft fruity gummies, is the latest launch from Bebeto, the leading confectionery challenger brand from Kervan Gida UK. The treats are a limited seasonal addition to the popular Bebeto Gummies 150g sharing bags range which includes: Fizzy Watermelons, Big Fizzy Mix, Strawberries and Big Mix (as seen on TV last year).

Bebeto Spooky Mix are free from artificial colours and flavours, are vegan approved by the vegetarian society, and are halal certified. Each pack of spooky-shaped gummies contains four deliciously fruity flavours; blackcurrant, apple, orange, and strawberry. Bebeto Spooky Mix is available now, RRP £1.

Bebeto 825g Halloween Spooky Mix Trick or Treat Box

To ensure the Bebeto brand continues to provide its devoted fans with a full selection of tantalizing treats for tricksters this Halloween, Kervan Gida UK is also introducing the Bebeto Trick or Treat Party Box, new for 2022. Each party box is 825g and contains 55 x 15g miniature bags of spooky mix. Packed in a handy gravity-fed, full-colour SRP, this packing format is perfect for consumers who want a hygiene-friendly option to hand out to trick or treaters who come knocking at their doors. Notably, each mini 15g bag features its own barcode, making this a great themed convenience-store line for Halloween.

This year also sees the return of Bebeto’s popular 150g Halloween-themed vegan sharing bags, which include Bebeto Monster Spaghetti, Bebeto Fizzy Fangs, and Bebeto Gummy Brains, which were sold exclusively to Asda in 2021. Bebeto Halloween-themed vegan sharing bags Fizzy Fangs and Gummy Brains are available, RRP £1, from Asda, CJ Lang (selected Spar stores) and QD stores. Also returning for Halloween 2022 is Bebeto 750g Trick & Mix, listed in CJ Lang (selected Spar stores), QD Stores and Valli Forecourts. In time for Halloween celebrations, Asda is also stocking Bebeto’s bestselling non Halloween-themed sharing lines 750g Pick & Mix, 400g Fizzy Party Mix Tub and 400g Gummy Party Mix Tub.

“After many consumers missed out on trick or treating in 2020 and 2021, Halloween 2022 is set to be bigger than ever,” said Gabriella Egleton, Senior Brand Manager. “We predict that take-home packs for parties and smaller formats to hand out to trick or treaters will be the go-to confectionery lines sort by shoppers.”

bebetogabriella egletonkervan gida uk

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