Leading impulse and confectionery distributor Bobby’s has expanded its range with new and exciting products.
The most recent launches include bagged sweets, kids' novelty products and grab-and-go products, as well as a new flavour from the popular Sneak Energy brand.
New additions to Bobby’s bagged sweets range are Tongue Painters, Meerkat Gummies and Rainbow Bites and Fizzy Blocks, all available in price-marked packs with an RRP of £1.25.
The new bags will stand out to young shoppers with their colourful packaging and they’re ideal for sharing with family and friends.
The Tongue Painters bring a fun and playful element, whereas the Meerkat Gummies are deliciously fruity. The Rainbow Bites and Fizzy Blocks both have a tasty fondant fillings wrapped in fruity gummies.
There are also new additions to the kids’ novelty category. Bobby’s Double Flush RRP £1 comes in the shape of a toilet, with two lollipops that kids can dip in the gel and powder. It’s available in three flavours - blue razz, strawberry and watermelon.
The Screamers’ popular Big Lick is welcoming a brand new flavour to its sour candy roller range. The Red Razz RRP £1, which will be exclusive to Bobby’s, is expected to be a big hit among young shoppers looking for exciting new flavours of their favourite treats.
The number one online energy drink brand Sneak Energy has also introduced a new, delicious flavour to its range of natural, sugar-free energy drinks. Joining the best-sellers of the brand Tropikilla, Raspberry Lemonade and Purple Storm, is the brand new Sneak Candy Floss energy drink, retailed at £1.70 and available in a 500ml can size.
There are also new additions to the grab-and-go range, helping retailers meet the growing demand for on-the-go snacking products. The new Choc Chip Flapjack and Choc Crispy Bar have affordable retail prices starting from £1.00, making them an excellent choice for customers.
With Bobby’s cake range in 6.5 per cent growth YOY in 2024, the brand is also launching a new Fruit Cake loaf retailed at £2.25 and Apple Rounds, which are six delicious, individually portioned treats, offering a different take on the cake format, priced at just £1.99.
Marketing Manager for Bobby’s, Carmelina Mancini, said: “We’re always looking for opportunities to expand our Bobby’s product ranges, and we’re very excited about our most recent launches, ranging from fun kids novelty to bold new energy drink flavours.
“These new additions not only keep our offering fresh and exciting for customers, but also help retailers tap into fast-moving trends in confectionery and impulse categories.
“The Bobby’s bagged sweets and kids’ novelty treats have eye-catching packaging, great value price points and fun flavours, so we’re confident these new lines will perform strongly in-store.
“Offering a unique flavour, we’re also expecting the new Sneak Candy Floss energy drink to be in demand among shoppers.
"We’re excited to help retailers boost impulse purchases with fresh new products from Bobby’s that keep shelves competitive and customers coming back.”
Bobby’s is part of the World of Sweets group of businesses, with over 50 years of direct to store van sales. The business serves over 22,000 retailers across the UK, with approximately 400 product lines, affordable quality and a unique sale-or-return policy.