Bobby’s launches new potato chip brand Strips

Leading distributor Bobby’s Foods has launched Strips, a uniquely shaped potato chip.

Available now, the product comes in three popular varieties: Salt & Vinegar, Cheese & Onion and BBQ.

“So far everyone who’s tried them has loved them” said John Lucas, national sales manager. “We’ve loved working on bringing to market such a unique product which gives retailers a point of difference.

“Earlier this year at a trade show in London we sampled a prototype of Strips along with other innovative new products. The Strips prototype fast became the outstanding product of the show, it generated the most interest, with the most people sampling it and became the most talked-about product of the show for us, which is incredibly exciting.”

Bobby’s said the packaging has been designed to make the most of the limited shelf space that retailers have to work with. The shelf-ready packaging can work in the smallest of spaces and still grab the attention of consumers.

All variants are suitable for vegetarians and retail for £1 per 90g pack.