Organic food supplier Biona is launching a new range of organic World Bean Meals, which includes a trio of heat-and-eat jarred meals inspired by global flavours. Made with certified organic ingredients and crafted around hearty beans and chickpeas, the range spans Bean Chilli Mexican Style, Chickpea Coconut Curry Indian Style and Chickpea Tagine Moroccan Style. The launch comes as the ready-meal category continues to expand, with branded ready-meal value sales up +20.9 per cent and unit sales up +10.4 per cent, driven by shoppers seeking premium and healthier options.
Each meal is naturally plant-based, high in fibre and a source of plant protein (up to 18g per jar), with no added sugar, preservatives or artificial additives. Consumers simply heat through for a fast, nourishing lunch or dinner that feels homemade and not ultra-processed. Tapping into the current demand for wholesome, flavour-packed ready meals, the glass jar format offers shoppers a premium, plastic-free option, while bold world-cuisine recipes cater to flexitarians, plant-curious consumers and busy families looking for quick, satisfying meat-free meals.
“We’re hugely excited to enter the ready meal category with this new range of World Bean Meals and believe it’s a great time to do so, as many consumers are now looking for healthier and non-processed quick-cook options which are also premium, adventurous and a bit different to the norm, so this new range should really hit the spot,” said Carmen Ferguson, Brand Manager at Biona’s parent company, Windmill Organics.