Founded by Joe Cray and Ellie Meredith, Betta was created to meet growing demand for protein in a format that feels more relevant to everyday life. Light, crisp and packed with 15g of protein per can, Betta’s range is made with all-natural fruit juices, contains no added sugar and includes nothing artificial.
Launching with three flavours - Pineapple & Passionfruit, Pink Grapefruit & Guava and Cherry & Raspberry, the brand is positioned as a refreshing alternative within the fast-growing protein category. It is designed to appeal not only to gym-goers but also to a broader audience looking for accessible ways to support active lifestyles, with the tagline "Protein. Refreshed."
Protein has become one of the most talked-about nutrients in modern diets, with more consumers actively increasing their daily intake. At the same time, demand for better-for-you drinks continues to grow across retail and hospitality.
However, much of the protein category remains dominated by thick shakes and dense bars, formats that can feel heavy, overly processed and less suited to everyday consumption.
Betta was developed to offer a different approach, introducing a lightly sparkling protein soda designed to sit more naturally alongside soft drinks and modern wellness-led beverages.
Betta will initially launch online with the brand actively seeking retail, hospitality and distribution partnerships as they look to expand the brand’s availability across the UK.