Bestway Wholesale has announced a massively powerful £10 million investment into reducing standard prices across more than 2,000 (non-promotional) core lines, a move designed to bolster the profitability and sustainability of independent retailers across the UK, whilst still retaining the industry’s best promotional deals.
The price cuts will take immediate effect.
This strategic investment in Bestway’s milestone 50th anniversary year, reflects the company’s unwavering commitment to putting its customers first, supporting them through the ongoing market pressures as retailers face worrying cost increases across all aspects of trading.
The move is designed to give retailers a consistent edge in attracting shoppers and boosting margins.
Unlike time-limited promotions, this price drop delivers long-term, locked-in savings that retailers can rely on – helping them plan, price competitively, and thrive in a changing retail landscape.
Dawood Pervez, Managing Director at Bestway Wholesale, commented:
“We know our customers are under pressure – and we’re taking decisive, long-term action. This isn’t a one-off deal. It’s a real investment in the day-to-day success of the independent retail sector.
'By lowering our core prices, we’re helping retailers strengthen their margins and stay competitive where it really matters.”
The £10 million investment spans all categories, focusing on the high-demand everyday essentials that matter most to retailers and shoppers alike.
The campaign will be clearly communicated through in-depot signage, digital platforms, newsletters, and printed leaflets, ensuring every customer can take full advantage.
Bestway’s message is clear: it’s backing retailers not just with words, but with action.
Pervez added: “At Bestway, our success is built on our customers’ success. This investment shows we’re listening… we’re acting … and we’re standing shoulder to shoulder with independents across the country.”