Ben & Jerry’s is launching a competition, inspired by its Cookie Dough Ice Cream Sandwich. Running from 22 June to 19 July, the brand is giving retailers the chance to win a celebratory summer picnic in their local area.
Ben & Jerry’s will work alongside the winning retailer to create a fun-filled community summer picnic providing benches, blankets and lots of ice cream! They’ll also work with local musicians and food vendors to create a unique experience and help retailers promote the event to their shoppers and residents. The winner will also receive £2,000 to donate to a local charity of their choice, helping them give back and make a meaningful impact in their area.
The competition shines a spotlight on Ben & Jerry’s latest launch at the beginning of the year, the Cookie Dough Ice Cream Sandwich - a convenient, indulgent twist on a fan-favourite flavour, designed to drive excitement and impulse sales within the ice cream category. The innovation features the brand’s best selling Cookie Dough ice cream sandwiched between two soft vanilla and cocoa swirled cookies, giving consumers more ways to enjoy their favourite flavour.
“Convenience retailers play a vital role in their local communities, and our prize, inspired by our Cookie Dough Ice Cream Sandwich, is all about recognising that," said Lucy McManus, Brand Manager for Ben & Jerry’s. "By creating an event that not only rewards the retailer but also helps them to give back locally, we’re reinforcing their role at the heart of their communities. We’re always looking for ways to support retailers and bring a little extra joy to people across the country, and this felt like the perfect way to do it.”
The competition is open to independent retailers across the UK during the promotional period. To enter, retailers will be invited to complete a short online entry form, sharing why they should win and nominating a local community or cause that would benefit from the prize.
The link to enter as well as the full terms & conditions can be found here: Stand a Chance to Win a Ben & Jerry’s Summer Picnic Event & £2,000 for Charity