Valeo Foods UK has announced a major multi-media campaign for BARRATT Sweet Shop to support the brand’s relaunch and drive confectionery demand this Halloween.
Taking centre stage in the campaign from the brand’s iconic line up of confectionery is WHAM Tangy Rockets, backed by a nationwide multi-channel push running through to the 31st October that will deliver over 6.8 million viewing opportunities.
Designed to capture consumer attention during one of the highest-volume confectionery trading windows of the year, the campaign launches under the vibrant tagline ‘Taste Buds Ready For Take Off’. The strategic channel mix combines high-impact digital streaming placements with targeted street-level visibility.
On streaming platforms, the brand is utilising targeted Ad Pause formats across major services such as ITVX and All 4. This ensures high-engagement viewing moments, placing the creative directly in front of audiences watching flagship programming like Coronation Street on ITVX.
Additionally, the campaign leverages Digital Out of Home media positioned directly outside key retail supermarkets environments, designed to drive awareness and increase shopper consideration.
The high-energy campaign, prominent across media channels, features skateboarding imagery which directly reflects BARRATT Sweet Shop's four-year partnership with SkateboardGB, designed to champion creativity, boldness, and self-expression leading up to the LA 2028 Olympic Games.
The creative draws a direct link between founder George Barratt's inventive, rule-breaking spirit in 1848 and the dynamic energy of modern skate culture.
By maintaining a strong presence across both home entertainment screens and retail environments, Valeo Foods UK aims to maximise brand recall and drive volume sales throughout September and October.
Retailers are encouraged to stock up on BARRATT Sweet Shop product lines ahead of peak Halloween demand to fully capitalise on consumer interest generated by the 6.8 million planned media impressions.