AG Barr is launching a new limited edition “Flava Explosions” range, aimed at younger consumers and available for a period of 12 months, with activation bursts throughout the year to drive incremental sales.
Flavour innovation is a key growth driver for us at Barr, and it’s also what shoppers are actively seeking,” said Annette Yates, Barr Brand Director. “With 51 per cent of category growth coming from innovation last year, launching new, exciting flavours is critical to keeping the fixture fresh.
“We know that our previous new flavour launches are a big incremental sales driver for retailers, not only for the flavours themselves but for the wider Barr Family range and this year we’re extending the availability period so that retailers can take advantage of this uplift year round.
“This launch is designed to bring new shoppers into the category, with its standout packaging and bold fruit flavours demonstrating high popularity with the key fizzy drink audience of teens. We know from previous flavour launches that it will be equally popular with Barr flavour fans of all ages.”
The Flava Explosions NPD in "Berry Blast" and "Peach Punch" will be on-shelf from mid-March in 500ml x 12 PET (£1 PMP) and 330ml x 6 cans (RRP £2.65).