Barr, a top three S&I carbonates brand, is launching two limited edition ‘Sensations’ flavours that will delight shoppers' senses.
Sour Sensation Apple & Cherry – a vibrant fruity fusion with a zesty kick of sourness – and Cool Sensation Blue Razz – fruity blue raspberry with a smooth, cooling finish – will be available for 12 weeks from September.
Annette Yates, Barr Brand Director at AG Barr, said: “We know that our limited editions are a big incremental sales driver for retailers, not only for the flavours themselves but for the wider Barr Family range. Last year, 82 per cent of Barr Limited Edition sales in one retailer came from new shoppers to the flavoured carbonate category.
“These limited editions are more than taste, they are a sensation, delivering a head cooling or tongue curling mouthfeel element on top of amazing fruity flavours.”
The new flavour combinations have been developed against growing trends, tapping into consumer demand that gravitates towards more complex textures and tastes, alongside flavours that appeal to both adults and the younger generation.
A range of impactful and eye-catching PoS will be available to create theatre and drive sales.
Available in 500ml £1 PMP and 2L plain pack RRP £1.99