To meet the rapidly growing global demand, Bang Energy CEO Jack Owoc has partnered with Global Brands, Ltd. to distribute the energy drink in the UK and Ireland.
The new partnership adds a critical dynamic to the company’s significantly increased presence in Europe and overarching international expansion across five continents: North America, South America, Europe, Africa and Australia.
“Our partnership with Global Brands is further proof of our positive trajectory and path to exponential growth internationally,” said Owoc. “We remain a family-owned, private company that has grown from zero revenue at its inception to ~$5 billion in total sales. We are confident that our expanded international distribution, relentless innovation, combined with worldwide “Bangster” fan loyalty and enthusiasm will catapult Bang and its allied brands like Meltdown and Vooz into the stratosphere.”
Bang Energy’s growth has been fueled by its robust global social media marketing featuring 18.3 billion #BangEnergy views on Gen Z’s favorite social media platform, TikTok. The company’s beverage and other innovations appeal to athletes, fitness enthusiasts, gamers, busy professionals, and anybody that prioritizes flavor and variety without the calories and sugar contained in other beverages. Bang Energy also contains caffeine, essential amino acids and B vitamins.
“We are really excited to be the exclusive distributor for Bang Energy here in the U.K. and Ireland,” said Julian Atkins, Global Brands Commercial Director. “Bang Energy brings something quite different to an energy category that is currently enjoying strong growth – a brand that is full of flavor despite having zero sugar, zero carbs, and zero calories across an awesome range of flavors. Bang Energy is sure to be a huge success with the Gen Z consumer here in the U.K. and Ireland.”
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