Bahlsen makes a bar with a bite like no other, defined by its signature, audible snap. Consciously created to give you exactly what you need, when you need it - whether it’s keeping you at your best or helping you get back to it. This treat delivers an irresistible crunch and intense chocolate flavour, made with sustainably sourced cocoa.
Each PiCK UP! bar features a solid layer of smooth chocolate sandwiched between two crunchy biscuits. The result is a practical yet indulgent sweet snack with a unique biting experience – the Knack! With its satisfying crunch, it’s a tasty boost that’s ideal for life on the go.
PiCK UP! continues to play a key role in the chocolate biscuit bars category, attracting a younger audience than the category average. It’s a brand loved by consumers, achieving the second-highest repeat purchase rate in the category at 47 per cent (Kantar – Total Market – 12 wks ending 05.10.25).
The PiCK UP! £1.25 PMP is available in a convenient three-pack, containing three individually wrapped 28g bars.
Chocolate biscuit bar? Biscuits with chocolate? Chocolate with biscuits? Whatever you decide - It's a snappy, crunchy, tasty experience!
Three-pack can be purchased through: Booker, Bestway, Dhamecha, and other selected wholesalers
PiCK UP! was first picked up in: 1999 (Bahlsen since 1889)