Even when summer sales are still in full swing, the team is already looking ahead to what will be driving spirit sales this autumn. Here’s a heads up on clear opportunities for retailers to capitalise on.
As the nights are beginning to draw in, shoppers will reach for richer, warmer flavours. Cinnamon, ginger and nutmeg will replace summer’s zestier notes – though the Espresso Martini will hold its ground. Cream-based serves will make a comeback, but simplicity wins: quality liquids, neat pours, and showing customers there’s more to cream liqueurs than the obvious big names.
Fruit stays on trend, but in a more refined way – cherry, sloeberry, pear and acai. Stock spirits, RTDs and mixers that let shoppers recreate these elevated flavours at home.
It’s also the perfect time to switch up your shelf display. A small seasonal shake-up can put a spotlight on bottles carried over from summer, giving them fresh appeal. Position seasonal flavours and premium options where they’ll catch the eye – and prompt a purchase.
Rum remains the standout success story. Growth is strong in both the on-trade, with rum taking a bigger role on cocktail menus, and the off-trade, where shoppers are trading up to better bottles. Premium and spiced expressions with provenance lead the charge. Chairman’s Reserve and Bounty, both distilled in Saint Lucia, keep winning UK fans with tropical depth and quality.
Refresh your range early, lean into the seasonal shift, and choose products that tell a story – your shelves, and your customers, will thank you.