Sue Nityanandan, of the Costcutter store in Epsom, Surrey, has won the Businesswoman of the Year 2024 award, supported by Philip Morris Ltd, at the prestigious Asian Trader Awards ceremony held on 5 November at London's Park Plaza Westminster Bridge hotel.
She has been in the business for a long time, as she puts it – 44 years, all told – and the fact that she is more optimistic about being a woman in convenience now than ever before speaks volumes for her determination and achievement. “I loved retail from the day I got involved,” she says.
As well as running a fantastic multi-award winning shop, she is a role model who has not only taken a leading role in the industry but has inspired a new generation of female leaders in retail.
Business secretary Jonathan Reynolds attended as chief guest at the ceremony, which celebrated excellence in convenience retail across the UK. The event marked its 35th anniversary this year, continuing its tradition of recognising outstanding achievements in the sector.
Jonathan Reynolds speaks at the 2024 Asian Trader Awards
Speaking at the event, Shefali Solanki-Nair, associate publisher of Asian Trader, highlighted the crucial role of convenience retailers in local communities, amidst the many challenges facing the sector.
“With rising energy costs, inflation, and changes in taxation, many retailers are feeling the pinch more than ever. It’s a tough environment for convenience retailers who are already working with narrow margins while striving to offer exceptional service and products,” she said.
“These challenges are daunting, but the ability to adapt and innovate speaks volumes about retailer’s character and dedication.”
Noted impressionist Rory Bremner hosted the event, which also saw 15 other retailers being honoured in different categories, including Shaan and Arshan Chaudry of Costcutter, Triple A Foodstore in Nuneaton, who won the top prize, Asian Trader of the Year.
Bestway Sher Depot, Kilbirnie Street, Glasgow won the Wholesale Depot of the Year award. Six new product launches from the last year, voted for by the retailers, were also feted.
Ramniklal Solanki Editor’s Award, instituted in the memory of Ramniklal Solanki CBE, founder of Asian Media Group, went to the sub postmasters and mistresses caught up in the Post Office Horizon scandal. Seema Misra and Vijay Parekh collected the award, representing them.
The event also raised funds for Lepra, a charity that support people affected by leprosy.
Attendees at the 2024 Asian Trader Awards
Sue, who runs the store along with her husband Nithy, has earlier won the Symbol Convenience Retailer of the Year Award at the 2022 Asian Trader Awards.
Sue says that when she started out it was traditionally 90 per cent men attending trade shows and events, up on the podium as speakers, and then winning all the awards – and that the big problem has been to overcome unconscious bias rather than outright discrimination. Now when suppliers come into her store asking to speak to the boss, Sue answers proudly, “I AM the boss!”
Her store now employs eight full-time and seven part-time staff – only three of them men – and Sue is consulted by a wide range of organisations and people for insights and opinion.
Winners of the 2024 Asian Trader Awards
Winners List
Ram Solanki Award For Excellence in Convenience and Wholesale: Sub postmasters and mistresses caught up in the Post Office Horizon scandal
Product and Manufacturer Awards
Snack Brand of the Year: McCoy's Epic Eats (KP Snacks)
Soft Drinks Brand of the Year: Coca Cola Lemon (CCEP)
Confectionery Brand of the Year: Cadbury Starbar Duo (Mondelez International)
Vape and Next Generation Brand of the Year: Blu Bar Pod (Imperial Brands)
Lager, Beer and Cider Brand of the Year: Birra Moretti Sale di Mare (Heineken)
Grocery Brand of the Year: McVitie’s Signature (pladis)
Asian Trader Awards 2024
Responsible Retailer of the Year supported by Imperial Brands: Priyesh Vekaria, One Stop Carlton Convenience, Salford, Manchester
Wholesale Depot of the Year supported by Tilda: Bestway Sher Depot, Kilbirnie Street, Glasgow
Convenience Chain of the Year: Kashif Jaffar, Southern Co-op Bromham Stores, Bromham, Bedford
Best smokeless alternatives Retailer of the year supported by VELO: Prashant and Trupti Patel, One Stop Brockworth in Gloucester
Bakery Retailer of the Year supported by Warburtons: Jess Read and Gary Hunt, Budgens of Holt, Norfolk
Next Gen Award: Harman Puni, HP Convenience Premier, Chesterfield
World Food Retailer Award supported by Tropical Sun: Reji Thomas & Siddique Chenganakattil, Essentials Supermarket, Bedford
Independent Retailer of the Year supported by Booker: Jenarthen Saravanamuthu, Premier Rassau Stores, Ebbw Vale, South Wales
Food to Go Retailer of the Year supported by KP Snacks: Priyesh Patel, Londis, Stoke Newington, London
Spirit of the Community Award supported by Mondelez International: Amarjit Singh Rakhra, Budgens Pomeroy Street, London
Symbol Retailer of the Year supported by Bestway: Kersheaup Vagadia, Costcutter Kearsley, Bolton
Off Licence of the Year supported by Molson Coors (Cobra): Pradeep Thangaraj, Wine Rack, Bicester, Oxford
Impulse Retailer of the Year supported by pladis: Bharat Khunti, Shivom Convenience Go Local, Nuneaton
Tobacco Retailer Award supported by JTI: Suresh Arulanantham, My Costcutter Murco, Rye, East Sussex
Local Hero Award: Nathalie Kaur, One Stop Partick Convenience Store, Glasgow
Businesswoman of the Year supported by Philip Morris Ltd: Sue Nithyanadan, Costcutter, Epsom, Surrey
Asian Trader of the Year: Shaan and Arshan Chaudry, Costcutter, Triple A Foodstore, Nuneaton, Warwickshire
Fed National President Mo Razzaq
Fed National President Mo Razzaq
