Kalpesh (Pete) Patel, of Zola Ltd trading as Costcutter in Purfleet, Essex, has been named Symbol Retailer of the Year at the Asian Trader Awards 2026 held in London on Wednesday (Nov 4).
The award recognises the way Patel has used symbol-group support while retaining the independence to shape a store around its customers. The Costcutter partnership provides access to buying, promotions and established retail systems, while the business’s local ownership allows it to respond to the needs of its catchment.
Patel’s nomination highlights the importance of combining a strong everyday convenience offer with clear merchandising and customer-focused ranging. The store’s presentation, availability and promotional activity are central to making the most of the symbol proposition and encouraging repeat visits.
The Costcutter fascia is part of a broader independent retail landscape in which symbol membership can help smaller operators compete through buying power and support, without losing the local knowledge and decision-making that distinguish independent stores.
The recognition places Patel among the retailers demonstrating how a close working relationship with a symbol group can support a distinctive, commercially focused convenience business in its local market.
Asian Trader Awards 2026, held at Westminster Park Plaza Hotel in London, recognised the achievements of independent retailers and businesses from across the country, shining a spotlight on the innovation, enterprise, resilience and community spirit that continue to define the sector.
The evening was hosted by actor Nitin Chandra Ganatra. Minister for Artificial Intelligence The Rt Hon Kanishka Narayan MP graced the occasion as the chief guest.
The Asian Trader Awards 2026 winners
- Responsible Retailer of the Year: Andrew Board, Premier Core Convenience Store, Durham
- Convenience Chain of the Year: Mohan Periyasamy Palani, Samy Group Ltd, Middlesbrough
- Tobacco & Next Gen Champion of the Year: Rajalingam Mathusan, Premier Childers Street, London
- Bakery Retailer of the Year: Roli Ranger, Budgens Ascot, Berkshire
- Next Gen Award: Hamza Hussain, Abu Bakr Supermarkets, Batley, West Yorkshire
- Best Retail Couple of the Year: Bisi and Mayo Osundeko, Go Local Junction Lane, St Helens, Merseyside
- World Food Retailer of the Year: Mohammed Altaf, PAK Foods, Stoke-on-Trent
- Independent Retailer of the Year: George Phillips, TJ’s Late Shop, Londis, Hemel Hempstead
- Best Home Delivery Retailer of the Year: Mandeep Singh, Premier Singh’s Team, Sheffield
- Food to Go Retailer of the Year: Harry and Zoe Archer, Shop & Go, Burstwick Service Station, Hull
- Spirit of the Community Award: Benedict Selvaratnam, Freshfields Market, Croydon, Surrey
- Symbol Retailer of the Year: Kalpesh (Pete) Patel, Zola Ltd t/a Costcutter, Purfleet, Essex
- Off Licence of the Year: Kathleen Campbell and Richard Walker, Campbell’s of Leyburn, North Yorkshire
- Impulse Retailer of the Year: Jas and Michelle Chatha, Go Local Extra, Chathas Retail, Bradford
- Charity Hero of the Year: Jawad and Asiyah Javed, A&J Alloa Spar, Stenhousemuir, Falkirk
- Best Merchandising Store of the Year: Raheem Ali Razaq, Ali’s Nisa Royston, Glasgow
- Businesswoman of the Year: Nathalie Fullerton, Go Local Dumbarton Road, Glasgow
- Asian Trader of the Year: Arul Palaniappan, Premier New Elgin Service Station, Scotland