Arla has announced a three-year partnership with the Great Run Company, which will see the brand becoming the title partner of the Great North Swim.
The popular open water swimming event, staged at Brockhole on Windermere, in the stunning surroundings of the Lake District National Park, welcomes around eight thousand swimmers across three days in June every year.
“We're excited to welcome Arla on board at the Great North Swim,” Paul Foster, chief executive of the Great Run Company, said.
“The Great North Swim has been motivating and inspiring swimmers to lead an active life since our first event in 2008 and a healthy diet is an important part of that. Partnering with Arla will help us support our customers in the build up to their event and enhance their experience on the day."
Rachel Campbell, Arla brand and sustainability director said: “The Great North Swim is a truly inspirational event, encouraging people of all ages and abilities to take on their own personal open water challenges, to improve or enhance their health.
“Arla is committed to providing natural, nutritious dairy that is made in the best possible way, and we’re looking forward to supporting swimmers throughout their training and during their Arla Great North Swim experience.”
This year’s Arla Great North Swim will take place from 9-11 June. The event features six different open water swimming distances to suit all ages, abilities and levels of experience.
