Arla UK records strong growth of key brands

Arla Foods today (19) reported strong year growth in 2024, marking the second-highest level in Arla’s history and reflecting strong market demand and effective cost management.

Arla Foods UK saw branded revenues increase by 7.6 per cent last year, with its Arla brand up over 10 per cent and Lurpak increasing 7.5 per cent.

Meanwhile, its Arla Protein range made significant gains, growing at 28.6 per cent and Arla Skyr rose by 21.5 per cent in a particularly strong year for the group’s yogurt brands.

Arla’s UK foodservice division also saw good volume growth at over 22 per cent, with strategic branded revenue growth finishing the year at over 17 per cent.

However, following changes in the external landscape, such as lower prices and overall milk volume declines, plus adjustments to private label volumes, Arla’s UK revenue declined 2.9 per cent year-on-year.

Bas Padberg, Managing Director of Arla Foods UK, commented, “2024 was clearly a year of strong branded growth, which really highlights the power of the portfolio and product mix we have, as shoppers look for quality, nutritious and tasty products.

“As a cooperative, everything we do is to drive the best possible returns for our owners, so through strong collaboration and the support of the farmers, our customers and the whole business, means we can give back to our farmers for the hard work they do in producing our food and investing for the future of the dairy industry.”

Padberg added, “As a nutrient dense food, milk can play an important role in contributing to a healthy, balanced diet.

“Supporting people with access to quality dairy products is something we are hugely passionate about and will continue to do into 2025.”

In November last year, Arla Foods launched three new branded yogurt products, signalling its ambition to invest and grow its yogurts portfolio.

The new products include Arla Lacto FREE natural yogurt (400g), Arla Skyr Whipped (128g) – in three flavours – and Arla Protein yogurt, in a larger pot (450g).