Some brands grow with the market. Aqua Pura is growing past it.
Roxane UK's Aqua Pura is now the fastest-growing natural mineral water brand in the UK, up an extraordinary 96 per cent year-on-year - more than doubling in size while the total water category grows comparatively at 5 per cent.
Strip away the percentages and the story gets even better for stockists: Aqua Pura is delivering more actual volume growth than brands like Ice Valley, White Rock, Buxton and Evian in the category [Nielsen, data to 23.05.26].
Aqua Pura is bottled at source in the Eden Valley, Cumbria, naturally filtered through northern rock - a genuine provenance story that resonates with shoppers increasingly reading labels and caring where their water comes from. That authenticity is brought to life by the brand's mascot, Denny the Duck, whose northern wit and charm has helped Aqua Pura build a standout connection with its core "life hacker" audience - time-poor, on-the-go shoppers who convenience stores see every single day.
Sustainability credentials add another reason to list: Aqua Pura's 500ml and 1.5L formats are made from 100% recycled plastic, meeting the growing shopper demand for more responsible choices without any compromise on the product itself.
Aqua Pura isn't just riding the mineral water boom - it's leading it, outpacing household names shoppers already expect to see on shelf. For convenience retailers looking for the mineral water brand with the fastest momentum and the strongest shopper story, Aqua Pura is the clear must-stock.
For more information, submit an enquiry to hello@roxane.uk or visit the website.