Allwyn, operator of The National Lottery, scooped "Brand Campaign of the Year" at last week's Snappy Shopper Summit, held in Glasgow.
The award was in recognition of Allwyn's National Lottery Scratchcards campaign for Father's Day. This featured across a suite of Snappy Shopper assets and promoted Father's Day Gifting to home delivery customers – achieving a 47 per cent increase in sales.
This concept will now be replicated for future seasonal gifting opportunities. The accolade comes as nearly 200 independent National Lottery retailers are now selling Scratchcards online through the Snappy Shopper platform – boosting their home delivery sales while, at the same time, playing their part in helping raise over £30 million every week for National Lottery Good Causes.
Meanwhile, Allwyn continues to prioritise responsible play both in-store and online, with participant protection measures built into the buying and delivery process on the Snappy Shopper platform.
National Lottery retailers interested in joining this growing initiative should contact their National Lottery sales representative or visit the Snappy Shopper website for more details.