A leading independent retailer announced today (June 9) that he is choosing Blakemore Trading Partners Plus (BTP+), marking a major step forward for his village store.
Harj Dhasee has chosen to join the SPAR family through A.F. Blakemore’s BTP+ proposition, marking a major step forward for his Wilmcote village store.
The move allows Dhasee to remain fully independent while gaining access to BTP+’s commercial, operational and marketing support - including no membership fees, no delivery fees, no surcharges and the opportunity to earn up to 8% rebate.
The store has also undergone significant redevelopment, supported by A.F. Blakemore, including a knockdown and rebuild to the front of the store to increase space and elevate the customer experience.
As part of the transition, the store has undergone a significant redevelopment, supported by AF Blakemore & Son Ltd, including a rebuild of the front of the store to create additional space and enhance the customer experience.
The refreshed SPAR UK offer has already been warmly welcomed by the local community, with customers responding positively to the improved layout, expanded range and stronger proposition.
Dhasee said: "Joining SPAR with A.F. Blakemore allows me to keep my independence while strengthening what the store can offer customers.
"The BTP+ proposition is built for retailers like me – no levy, no surcharges, competitive pricing and the right support to drive profitable growth. This partnership will help us invest, evolve and serve our community even better."
Dhasee is a seasoned store owner with a passion for community-driven retail. Having previously managed several stores, he now focuses on a single shop located in a small village near Stratford-upon-Avon.
Since acquiring the Wilmcote store during Covid, he has transformed it into a thriving village hub, balancing strong retail standards with deep community engagement.