Nestlé is expanding its Aero range with the launch of a new pistachio-flavoured sharing bar, alongside a major on-pack promotion linked to the upcoming film The Devil Wears Prada 2.
Rolling out in stores from April, Aero Pistachio combines the brand’s signature aerated chocolate with a pistachio flavour, tapping into what the company describes as a growing and enduring consumer trend. The NPD aims to bring a “new way to feel the bubbles melt” while offering a twist on the classic Aero proposition.
The launch is supported by a nationwide promotional campaign across the full Aero range, including bars, sharing formats, multipacks and bubbles pouches. Shoppers who purchase a promotional pack can enter via QR code for a chance to win one of five five-night trips to New York for two, including accommodation, curated experiences and £2,000 spending money.
In addition, 1,000 instant-win cinema prizes worth £50 are available, with further rewards offered through late-entry draws. The promotion runs from 20 April to 12 July.
“We couldn’t be more excited to be collaborating with The Devil Wears Prada 2. The film has been so hotly anticipated and by giving chocolate lovers the chance to join in on the action by winning a stylish trip to New York, there’s even more reason to pick up an Aero,” Beth Lucas, head of marketing for Nestlé Confectionery UK & Ireland, said.
The move follows earlier innovation in the range, including the launch of Aero Caramel bubbles, and reflects Nestlé’s continued focus on flavour-led NPD and shopper engagement mechanics to drive confectionery sales.
The film, a sequel to the 2006 hit, is set for UK cinema release on 1 May, providing further momentum for the campaign at fixture level.