Absolut is serving up something special with the group, Sugababes. Just like the girls themselves, this exciting cocktail range is all about flavour, style, and creativity. Featuring renowned Absolut Vodka flavours — including Absolut Raspberri, Absolut Vanilia, and Absolut Hunni — each cocktail puts a fresh twist on a classic recipe, capturing the essence of the Sugababes in every sip.
AbsolutPush the Berri Button Collins – by Mutya
AbsolutRound Round Martini – by Keisha
AbsolutHunni Like Me Martini – by Siobhan
Absolut and Sugababes are calling all fans to go "Round Round" to their local stores to be in the mix for winning exclusive prizes including tickets, merch and signed goodies. Consumers will be able to enter a competition to see the band live on their 2025 tour just by scanning a QR code in-store and can increase their chances to win by purchasing a bottle of Absolut flavoured vodka (Absolut Hunni, Absolut Raspberri and Absolut Vanilia). Consumers will be asked to input the last four digits of the bottle’s barcode as proof of purchase when entering the competition via the Absolut website.
Throughout their 2025 tour, the iconic pop trifecta will be autographing a limited number of Absolut flavoured vodka bottles, which will be available for fans to win across Absolut’s social media channels throughout the tour. Additionally, Absolut will be offering limited ‘Tab on Tour’ bar tabs at selected Revolution venues throughout Sugababes April tour (T&Cs below).
“Absolut believes we’re Born To Mix – celebrating the power of blending, whether it’s drinks, ideas or people," said Alison Perrottet, Brand Director for Absolut UK. "With a legacy of supporting creative communities since 1979, Absolut partners with artists and musicians to spark cultural conversations and inspire progress. This partnership with the Sugababes, a group celebrated not only for their music but also for representing reinvention and unity, showcases how blending voices, talents, and perspectives can inspire and celebrate diversity and creativity.
Perrottet continued: “We’re buzzing to share this Absolut Vodka cocktail collection with you – each drink is inspired by our own bold and unique style! From the playful energy of Mutya’s Push the Berri Button Collins to the sophistication of Keisha’s Round Round Martini, and the classic charm of Siobhan’s Hunni Like Me Martini. It’s all about mixing things up, having fun, and bringing new twists to classic recipes we love. Enjoy! – Sugababes.”
The final stages of the Emirates FA Cup are approaching and Carling is building excitement with the launch of an all-new on-pack promotion, trivia competition and marketing campaign.
From 23 March until 30 June 2025, adults can scan QR codes on promotional multipacks of Carling and enter the code displayed on the inside of the sleeve alongside their details for the chance to win*.
The prizes up for grabs include four seats in the stands at Wembley Stadium for the Emirates FA Cup final and a pre-match Wembley Stadium tour, which includes a one-night stay at a four-star Wembley hotel and travel allowance, as well as Deliveroo vouchers for secondary draw winners.
New this year, shoppers that enter the on-pack promotion will have a second chance to win a one of ten, £20 gift vouchers to spend at selected retailers if they correctly answer an Emirates FA Cup-themed trivia question*.
The promotion is designed to help retailers build up excitement amongst football fans and will run across 4x440ml, 10x440ml, and 18x440ml packs. Priced-marked 4x440ml, and 10x440ml packs will also be available.
In past years, Carling’s on-pack promotions have helped drive sales for retailers, increasing value sales of Carling by 60.8 per cent and 30.6 per cent during promotional periods in 2023 and 2024 respectively.
“Carling is proud to support football at every level – that’s why we’re the lager brand consumers most commonly associate with the beautiful game,” said Lee Willett, Carling Brand Director at Molson Coors Beverage Company.
“This campaign is about celebrating Carling’s football heritage and the history of the world’s oldest national football tournament. In bringing together clubs from across the football pyramid, the Emirates FA Cup creates truly unique sporting moments, and the final stages present a massive opportunity for our customers to drive sales.”
The beer brand, which has been a partner of the Emirates FA Cup and Adobe Women’s FA Cup since 2023, will also be sponsoring talkSPORT’s Emirates FA Cup and UEFA Nations League coverage, with Carling branding featuring prominently on match previews and reviews on talkSPORT Drive.
Carling has moved to strengthen its ties to football in recent years through sponsorship deals with the Football Association of Wales (FAW), Scottish Professional Football League (SPFL) and a host of top clubs including Newcastle, Nottingham Forest and Everton.
Carling is also supporting local football clubs up and down the country through its ongoing Grassroots Goals initiative, in partnership with Umbro, by giving them the opportunity to win prizes including new team kits throughout the course of the year.
*T&Cs: 18+, UK and ROI only (tie-break question for ROI). Scan the QR code on your promotional pack or go to www.carlingpromotions.com/winFAtickets and enter the unique 8-digit code found inside your pack to be entered into the promotion. Main Prize Draw: Prizes: 4x tickets to the Emirates FA Cup Final including a pre-match Wembley stadium tour, on Saturday 17th May 2025 (5x). Each prize includes a 1-night stay at a 4* Wembley hotel (2x twin rooms) and up to £250 travel allowance per winning entrant. Prizes limited to 1 per household. 1 entry per person per day. Entry closes 11:59pm 01/05/2025. Trivia Question Prize Draw: Prizes: £20 / €25 Grocery eGift cards (10x). All entrants who correctly answer a trivia question will be entered into the draw. Wrap Up Draw: Prizes: £50 Deliveroo takeaway vouchers (100x). Trivia and Wrap Up Draws close 11:59pm 30/06/2025. Non-main prize draw winners will automatically be entered into the wrap up draw. Full T&Cs at www.carling.com/terms.
Four Loko, the bold and unconventional RTD brand, has unveiled its latest flavour, Camo Mango.
This new variant of the premium vodka-based RTD combines the refreshing sweetness of ripe mango in a camo-themed can.
“Designed to appeal to consumers seeking more than just a drink, it’s a statement of individuality,” said Clark McIlroy, Managing Director of Four Loko distributor, Red Star Brands. “With its dynamic packaging and daring flavour, Camo Mango reinforces Four Loko’s commitment to delivering disruptive, category-defining RTD experiences.”
To support the launch of Four Loko Camo Mango, a nationwide campaign will feature influencer collaborations, sampling events and exclusive merchandise drops. The campaign will invite consumers to share their boldest Four Loko moments via user-generated content featuring the hashtags #CamoLoko and #PartyInACan, bringing to life the brand’s authentic, bold positioning while driving deeper connections through social engagement.
The striking green, black and orange camouflage-style can underpins Camo Mango’s “Stay Hidden, Stay Bold” theme and has been designed to deliver high on-shelf visibility to help maximise sales and encourage shoppers to the fixture.
“The fact that premium priced RTDs have grown faster than any other segment in the last two years means that there are some great opportunities out there for retailers to capitalise on this popularity,” added McIlroy.
Camo Mango (8.4 per cent ABV) will be available from March in 440ml cans, RSP £3.49, and like the rest of the Four Loko range, is caffeine-free. Its launch brings the total range available to 10 flavours; other variants include Pink Melon, Dark Berry Burst, White, Strawberry Lemonade, Tropical, Blue, Fruit Punch, Gold and Tutti Frutti (all 8.4 per cent ABV).
Leading Prague beer Staropramen has launched a new 10x440ml can ‘Fridge Pack’ in response to rising demand for multi-pack can formats in the world beer category.
The packs will launch in stores nationwide from Monday, 17 March, with the most recent data showing that 30 per cent of shoppers who purchase multi-packs in the world lager category exclusively buy can formats.
The new cans are encased in a new recyclable cardboard sleeve and include an easy-to-carry handle and quick tear-open fold.
The launch will be supported by a new marketing campaign including in-store POS, digital assets and a paid social media programme.
Each 440ml can and outer sleeve will include a scannable QR code, giving consumers access to exclusive Staropramen content as well as the brands website where they can learn more about Staropramen’s heritage and brewing process.
“Shoppers want a pack format that works for them. Adding a mid-size pack to our range enables retailers to provide more choice, making sure their world lager offering has the formats to suit all shopping habits,” Bethan Roberts, assistant brand manager at Staropramen, said.
“Every pack comes with a scannable QR code to give customers access to exclusive Staropramen content and promotions, as well as an insight into the brands heritage and brewing processes.”
CÎROC, the largest Super-Premium Vodka range in impulse, and the third largest Super-Premium Vodka brand in the total off-trade , has unveiled a brand-new flavour: CÎROC Colada RTD. A sparkling mixed drink, with CÎROC Vodka, pineapple and coconut flavours mixed with lemonade, is now available in a 250ml ready-to-drink can.
With "tropical" the second most popular flavour profile in Super-Premium Vodka, CÎROC will offer shoppers convenient luxury in an accessible format this summer with this latest launch.
“Our new CÎROC Colada ready-to-drink can offers a sophisticated blend of sweet, juicy pineapple taste upfront with a classic, creamy coconut and tropical finish. Conveniently served up in a beautiful, ready-to-drink can, the fourth variant in the CÎROC RTD portfolio." said Pippa Lewis, Senior Brand Manager.
“We are delighted to launch CÎROC Colada just in time for the spring and summer seasons, a period where consumers look to connect and enjoy meaningful moments together. Whether shoppers are on the go, at a picnic, or gathering with friends, CÎROC Colada is the perfect addition to fridges, helping retailers tap into these occasions and drive sales.”
CÎROC Coconut Vodka
Launching alongside the new Colada RTD can, CÎROC is also bringing back CÎROC Coconut flavoured vodka, made with 5x distilled vodka from fine French grapes and natural flavourings. CÎROC Coconut provides a taste of the tropics and can be used to create a classic Pina Colada or sophisticated martini cocktails, so there is a serve for all occasions.
CÎROC Colada is available across grocery, convenience and wholesale now, with CÎROC Coconut 70cl (37.5 per cent ABV) rolling out alongside it.
Cîroc Colada Ready-to-Drink can:
Available in a 250ml can, 5% abv, £2.75 MRSP
Cîroc Coconut:
Available in a 70cl bottle, 37.5% abv, £35 MRSP
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A new fruity twist, launching in the UK this April!
Coca-Cola Europacific Partners (CCEP) has announced the arrival of Jack Daniel’s & Coca-Cola Cherry in GB – the first-ever flavoured innovation in the iconic Jack Daniel’s and Coca-Cola Ready To Drink (RTD) range.
Rolling out nationwide from April, the new variant gives the classic Jack Daniel’s & Coca-Cola blend a fruity cherry twist, offering a fresh and exciting taste that brings together two of the world’s most iconic brands in an entirely new way.
Jack Daniel’s & Coca-Cola Cherry Ready To Drink (RTD) will be available in 330ml plain and price-marked single cans. The packaging features a bold purple stripe around the collar and a clear "Cherry" label beneath, making it instantly recognisable on shelf when positioned alongside Jack Daniel’s & Coca-Cola Original Taste and Jack Daniel’s & Coca-Cola Zero Sugar.
This launch builds on the range's impressive performance since its debut in March 2023, with Jack Daniel’s & Coca-Cola Original Taste quickly becoming the best-selling ready-to-drink SKU in Great Britain and successfully premiumising what the category has to offer.
Combined, the original full sugar and zero sugar variants have collectively achieved over £55 million in value sales to date, and the range recently won the “Pre-Mixed Spirit” category at the 2025 Product of the Year Awards – the UK’s largest consumer-voted accolade for product innovation.
To amplify the launch, wholesalers and convenience retailers can transform their depots and stores with vibrant POS kits. These include bollard covers, aisle fins and shelf strips, along with digital assets on My.CCEP.com to drive excitement both in-store and online.
“This is such an exciting moment for the brand, for the category, and for us and our customers, and we’re confident the sweet cherry twist will be a massive hit with shoppers,” said Elaine Maher, Associate Director, Alcohol Ready-to-Drink at CCEP GB.
“With the ready-to-drink category now worth £554m in Great Britain, this launch is about more than just giving fans something fresh – it’s a brilliant opportunity to bring flavoured cola lovers into the category for the first time, with Coca-Cola & Coca-Cola Zero Cherry alone clocking up nearly £107m in sales to date. By drawing on insights from our soft drinks range, we’re helping our ready-to-drink line-up reach its full potential and continuing to drive growth in the category.
“We’re expecting huge demand both in-store and online and can’t wait to see this incredible new flavour fly off the shelves.”