Brewing giant AB InBev has extended its long-running partnership with FIFA, securing rights as the governing body's Official Beer Sponsor through the FIFA World Cup 2030 and the FIFA Women's World Cup 2027.
The renewed agreement, announced two days before the start of the FIFA World Cup 2026 in North America, will take the relationship between the two organisations beyond 40 years. AB InBev has partnered with FIFA tournaments since 1986.
The extension gives the brewer continued access to some of the world's biggest sporting events, including the expanded FIFA World Cup 2026, which will feature 48 teams and 104 matches for the first time. The tournament runs across Canada, Mexico and the United States from 11 June to 19 July.
The agreement also covers the FIFA Women's World Cup Brazil 2027, the first edition of the tournament to be staged in South America, and the centenary FIFA World Cup 2030, which will be hosted across Morocco, Portugal and Spain, with commemorative matches taking place in Argentina, Paraguay and Uruguay.
FIFA president Gianni Infantino said the partnership had played a key role in enhancing the organisation's tournaments over the past four decades.
"We are thrilled to have extended our iconic partnership with AB InBev, the world's leading brewer, beyond this year's game-changing FIFA World Cup," he said. "AB InBev has helped elevate FIFA's tournaments and events since 1986, and even before a ball has been kicked here in North America in 2026, we are delighted to confirm that it will continue to work with us during a period that will see the world unite in celebration of the centenary of the FIFA World Cup and women’s football taken to epic new heights."
AB InBev chief executive Michel Doukeris said the sponsorship would continue to place the brewer's brands at the centre of football celebrations worldwide.
"The FIFA World Cup is the world's biggest sporting event, capturing the attention of billions of fans," he said. "For 40 years our brands have been at the centre of these celebrations, reinforcing beer's strong connection to the culture of sport."
For AB InBev, owner of brands including Budweiser, Corona and Stella Artois, the extended deal strengthens its association with global football at a time when major international tournaments continue to attract record audiences and provide significant marketing opportunities.