Kellogg’s has expanded its non-HFSS Coco Pops range with the introduction of new ‘Coco Pops Chocos’.
The latest launch has the same chocolatey taste as Original Coco Pops but with curved, crunchy shells.
The non-HFSS product comes as part of Kellogg’s continued efforts to lower sugar within its kids’ cereals portfolio. Since 2017, Kellogg’s has reduced sugar in Original Coco Pops by 50 per cent.
“Coco Pops is our number one selling kids’ cereal brand, so it’s exciting to be continuing to innovate with the range,” commented Rui Frias, senior activation brand manager at Kellogg’s UKI.
“We’ve worked hard to make sure Coco Pops Chocos brings something different to the breakfast table, whilst keeping the rich chocolate and caramel notes that are characteristic to the brand.”
Coco Pops Chocos are available now in Sainsbury’s and Iceland, with other stores to follow, at an RRP of £3.29 for a 430g pack.
The launch follows on from the introduction of Strawberry & White Choc Flavour Coco Pops in 2021 and Hazelnut Choc Flavour in 2022.
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