Second store for independent retailer as new Go Local Extra opens in Hucknall

Independent retailer Simon Mahal has opened his second Go Local Extra store in Hucknall, following the success of his first store in Strelley.

The 1,500 sq ft Watnall Road convenience store features fresh produce and groceries, Paypoint, National Lottery, e-vape and a comprehensive alcohol sales area. The store also features a brand new look for food-to-go, including hot food as well as hot beverages together with cold drinks.

Simon partnered with Parfetts to develop the store and new fascia signage. It also advises on merchandising, stock ranges and customer promotions, which works across the store’s social media channels.

Commenting on the new look Go Local Extra store, Simon said: “It was an easy decision to partner with Parfetts for my second Go Local store in Nottingham. I have worked with them successfully for several years with my original store and have a great relationship with the team. I’m very pleased with the range of produce I can offer my customers, who appreciate having both variety and quality.

“This is a busy community store with lots of regular customers. I enjoy working with Parfetts as they provide invaluable support across the board, helping to make the store look appealing and with an extended range selection and marketing advice. In addition, the Parfetts team provides invaluable support at the depot and in-store, keeping the shelves well stocked and offering sound retail advice whenever I need it. Looking ahead, I have exciting plans for the store regarding variety, choice and value-based promotions, so I’m confident we’ll have a strong finish to the year on the sales front.”

Simon decided to join Go Local Extra because, as an experienced retailer, he values his independence, flexibility, and freedom to choose the best product range for customers without interference from Parfetts.  

Parfetts is an employee-owned business, and its employees play a significant role in the success of the company and its retailers.

As more independent retailers choose Parfetts, the business has enjoyed record growth thanks largely to its focus on great value and service from a team dedicated to the success of the retailers it supports and supplies. The expansion of the wholesale network and investment in delivery services continues to attract more retailers to the Go Local fascia, which has seen store numbers surpass over 500 nationwide.

Steve Moore, head of retail at Parfetts, said: “We have worked in a close partnership with Simon to help develop his new store and offer him the best support to ensure his business goes from strength to strength. At the same time, we are encouraging him to do what he is very good at and providing support and advice when he needs it.  The store looks great, is very appealing and makes great use of the space to deliver an overwhelmingly positive customer experience combined with a warm welcome and great promotions that are proving very popular. As a dedicated local retailer, we look forward to growing the business further with Simon.”