Dolmio launches on-pack promotion with Kids Pass

Mars Food UK has announced the return of Dolmio’s on-pack partnership with Kids Pass.

For the second year in a row, the activation will enable shoppers to unlock exclusive discounts and offers for the whole family to enjoy.

Run by incentive and reward provider Digital Rewards Group, Kids Pass has over 2000 great deals, discounts, and offers across the UK.

Through last year’s Dolmio activation, over 22,000 families signed up to Kids Pass for
free.

For families looking to make the most of the half-term break, Kids Pass offers include big
brand partners like Go Ape, Odeon, Haven, Sea Life and Gulliver’s World. Kids Pass also
includes great discounts that can be redeemed on education, streaming, audio, retail and
dining.

On average, families can save £96.54 over three months with Kids Pass. Shoppers also
have until the end of 2022 to activate their free three months’ membership and enjoy the
discounts on offer.

“Dolmio is committed to helping families enjoy dinnertimes that are free from drama,” said Sian Dixon, Senior Marketing Manager. This means helping them provide meaningful moments over a spaghetti bolognese and beyond. After the last two years, we know that shoppers are looking for new ways to enjoy time with their families. We’re excited to bring back our on-pack partnership with Kids Pass for the second year in a row.”