Nisa unveils Christmas consumer campaign

Nisa has launched a customer facing campaign for the festive season.

Hosted on the Nisa Locally website, the Magical Moments campaign encourages shoppers to share their memorable occasions online as well as post them on social media to be in with a chance of winning a prize.

The campaign is being promoted across Nisa’s digital platforms with Christmas themed posts using the hashtag #NisaMagicalMoments. The posts include latest in-store Christmas offers as well as festive baking recipes and cocktail ideas.

Hannah Goodwin, Nisa’s seasonal planning manager said: “This has been a particularly difficult year for everyone, and the magic of Christmas is our chance to celebrate all the big as well as the little moments.

“It might just be when a neighbour baked you a cake, winning some Zoom quizzes or enjoying the community spirit. Whatever it is that has made people happy this year, we’re inviting them to share that moment with us.”

The competition is open until 2 January and three winners will receive a case of McGuigan wine.