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    Vievé Goes Wild for Cherries with New Launch

    Protein water brand Vievé is looking to deliver a fusion of taste and nutrition with its latest flavour, Wild Cherry, an invigorating fruity drink with 20g of protein in every bottle.

    Offering light and refreshing functional hydration for the summer and beyond, Vievé’s new Wild Cherry flavour is packed full of nutritional benefits. The dairy- and fat-free drink is only 90 calories a bottle, and infused with 20g of collagen protein, making it a great choice as a post-workout drink or hydrating top-up during the day.

    “We are excited to be launching Wild Cherry as the latest addition to our range of protein waters. We found this to be the most popular flavour within our vegan range, but discovered that 50 per cent of those purchasing it weren’t actually vegan. To meet the huge demand for this flavour, we’ve reformulated it into our core range with a significantly higher protein level,” said Rafael Rozenson, Founder and CEO of Vievé.

    “At this time of year consumers are looking for fresh and invigorating flavours and I think we’ve captured that perfectly with Wild Cherry; it’s a delightful combination of hydration and protein. As with all drinks in the range, Wild Cherry contains no added sugar and is gluten free, making it ideal for the health market, as well as being the ultimate thirst-quencher for the warmer months,” adds Rafael.

    Wild Cherry will join Vievé’s core range of six naturally-flavoured protein waters which include: Strawberry & Rhubarb, Watermelon, Peach & Raspberry, Orange & Mango, Pineapple & Coconut and Citrus & Apple.

    Vievé’s new Wild Cherry Protein Water is available nationwide in independent retailers (RRP £2.29 per 500ml bottle).

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