Mr Porky launches new social campaign

Leading pork scratching brand Mr. Porky has launched a new social and YouTube campaign.

The campaign reminds viewers that “whether you’re down the local or on the sofa, whether you’re watching the big game or simply winding down… There’s no matching a scratching!”

Whilst scratchings are synonymous with the pub, far more are sold in retail. 70 per cent of shoppers buy scratchings as part of their planned weekly shop or simply buy on impulse when they see them. And with 23 per cent of shoppers not buying another snack if they are not available, pork scratchings really are the undisputable snack for shoppers wanting to recreate that pub feeling at home. 

Convenience retailers who don’t sell pork snacks, are missing out on a slice of a £35 million market, the brand noted.  

Mr. Porky is available in a range of formats, including SRPs, pub-cards and space saving clip-strips (which are perfect for hanging near BWS), offering a great opportunity to drive high profit, VAT-free incremental sales.

The campaign will reach over three million adults with a whopping 18m impressions throughout April and into May.