World of Sweets expands freezables range

Leading confectionery distributor World of Sweets said they are expanding their freezables range ahead of the spring and summer to meet growing demand from retailers.

New launches from PAW Patrol and Warheads will join the popular Barratt range and existing Warheads freezable products, available as singles or in multipacks.

PAW Patrol is the leading preschool brand in the UK, with its confectionery treats popular among younger consumers with its fruity flavours and smaller portion sizes.

It’s watched by over 350 million households across more than 170 territories and in more than 35 languages.

New for 2024 are PAW Patrol Freeze Pops in Cola, Raspberry, Tutti Frutti and Watermelon with no artificial flavours and colours. These are available as multipacks.  

The freeze pops are HFSS compliant meaning they can be stocked as an impulse purchase at the till point.

Barratt Ice Duos, launched in 2022, were the only ice lolly commended in the Ice Cream and Ice Lolly category at the Quality Food Awards 2022.

The multipacks include either Fruit Salad & Dip Dab Ice Duos or Refreshers & Wham Ice Duos. Brightly coloured branding with eye-catching design ensures they stand out on shelf.

The ice poles can also be purchased by consumers as singles. They’re available in classic sweet shop flavours Fruit Salad, which is raspberry and pineapple flavour and Wham, in sour raspberry flavour. Additionally, they’re suitable for vegans and have no artificial colours and flavours.

Freezables from US confectionery brand Warheads are a popular choice from retailers and their customers with the sour flavours and eye-catching branding.

The Warheads Snap-Ice, launched in 2023, is a two in one freezable which sold exceptionally well last summer. Extreme sour fruit flavours include green apple, watermelon, black cherry and blue raspberry.

“With spring and summer on the way now’s the time for  grocers , independent retailers and convenience stores to think about the product they’re going to stock to meet demand,” Kathryn Hague from World of Sweets said.

“Our range of freezables cover every age group, from pre-school children and toddlers with PAW Patrol freezables, to confectionery fans of all ages with the Barratt range.

“The added bonus is that many can be sold as multipacks for customers to freeze at home or as singles frozen and ready to enjoy from the store. These low cost items will please those looking for a tasty treat at very affordable prices.”