PROPER introduces two new price-marked packs

Leading snack brand PROPER has introduced a new range of price-marked sharing packs.

The £1 PMPs will be available across its two best-selling popcorn flavours: Sweet & Salty and Lightly Sea Salted.

Available now from Dhamecha, the new PROPERCORN packs are designed to help retailers drive impulse sales within better-for-you snacking, said the firm.

“No longer the mainstay of the cinema, popcorn makes up 3.5% of total CSN sales, with more people than ever before, enjoying it as a snack throughout the day”, said Cassandra Stavrou, founder of PROPER.

“Our new range of price-marked packs will drive sales for retailers, whilst offering shoppers reassurance when it comes to taste, health and quality.”