7UP has expanded its sugar free range with the launch of a brand new cherry flavour.
Available at stores from today (16 March), 7UP Free Cherry has shown great promise in consumer testing, the brand said.
“We have a successful history of introducing winning new flavours to a number of our brands, such as the launch of Pepsi MAX Raspberry. In this case, we have listened to consumers and are providing them with a flavour they love, so are confident this will be a popular addition to our 7UP Free range,” said Phil Sanders, out of home commercial director at Britvic.
The launch will be backed with significant investment across digital, OOH, media partnerships and a brand new 7UP Free TV ad from June 2020.
7UP Free Cherry is available in the following pack sizes:
- 600ml bottle – MRSP: £1.45
- 2ltr Bottle (Case Size: 2ltr x 12; MRSP: £1.99)
Multipack can formats:
- 330ml x 6 – MRSP: £3.49
- 330ml x 8 – MRSP: £4.49
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