Mentos adds two new flavours to Pure Fresh range

Mentos Gum has added two new fruity variants to its popular Pure Fresh line, with Tropical and Cherry flavours joining the bottled gum range.

The brand expects the launch to lift the sales in the category.

“We know that the refreshment market is under pressure to match the success of traditional sugar confectionery and there’s increased demand for sweet flavours. That’s why we’re responding once again by injecting innovation into the category,” said Sally Fenton, Mentos product manager.

“Tropical and Cherry have already received brilliant feedback from consumers and we’re confident that this is going to be a successful launch.”

The sugar free liquid centred gum promises long lasting flavour to those who are trying to cut back on sugar.

“Retailers can take advantage of Mentos new fruit additions as an option to strengthen their range in stores and attract new consumers to the category who are looking for more fruit flavours,” Fenton added.

“By adding colour and vibrancy to the refreshment category, we expect the orange and deep red coloured bottles to attract a younger audience looking for a more indulgent option when it comes to gum.”

Mentos’ re-sealable bottles contain 50 pieces, great for on-the-go and handy for people looking for a quick refresh after coffee or before heading to a meeting. The brand advised retailers to position stock close to coffee machines and food to go to make optimum use of this opportunity.

RRP: £2.25. Packet size: 6 x 50pcs bottle