Exciting new soft drink flavours are fast becoming the treat of choice for today’s shoppers. Fortunately for you, GB’s number one lemon and lime brand1, 7UP®, has your store covered. Launching its first piece of product innovation since 2020, 7UP® Pink Lemonade landed into the convenience channel in May and has already seen great success as an appealing alternative for those seeking no-sugar options without compromising on taste or refreshment.
The new launch aims to help you make the most of the growing demand for popular new flavours, which has accounted for 35% of growth in the flavoured carbonates category2 over the last three years.Unlocking the power of pink…lemonade
When popular flavours meet a creative, fun execution, soft drink sales can skyrocket. So, to celebrate the launch within the impulse channel, 7UP® joined forces with five retailers across the UK. This included decorating their stores with eye catching Point Of Sale (POS) displays, on-theme decor and shelves stocked with the fresh new fizz.
But it didn’t just stop at vibrant splashes of pink in store. Shoppers were offered tasters in branded sampling cups so they could be among the first to try the new 7UP® Pink Lemonade firsthand.
Nishi Patel, owner of Londis Eltham, comments: “It’s all about the next big soft drink flavours with our shoppers these days, so hosting one of the celebratory activations for 7UP®’s new Pink Lemonade flavour was a complete hit for our store. From the moment shoppers arrived outside, they were drawn to the vibrant displays and couldn’t resist trying the new product, so the whole activation really brought an incredible energy. We saw great consumer engagement and an uptick in sales of the product, reflecting just how fun and impactful in-store theatre can be.”
Now it’s your turn…
Want to make the 7UP® Pink Lemonade launch a success in your store? Here’s our top tips:
- Research shows that the colour pink cues flavour, hydration, and refreshment3. This makes 7UP® Pink Lemonade’s striking pink liquid and packaging perfect for driving engagement in your store. Make sure you’re stocking it front and centre in your chillers to catch shopper attention.
- Flavour is the number one consumer choice driver4, and 7UP® Pink Lemonade delivers the ultimate refreshment with its lemon, lime and raspberry taste. Ensure you’re making the most of this by offering your shoppers a free sample to drive those purchases.
- Use eye-catching POS materials, branding and social media assets to communicate to your customers that you’re stocking the latest flavour from 7UP. This will help entice customers into your store who are on-the-hunt for the new 7UP® Pink Lemonade flavour, whilst also encouraging impulse purchases with those who stopped by for something else.
On that note, you can sign up to Carlsberg Britvic’s At Your Convenience channel to be the first to know and get your hands on any future Carlsberg Britvic free trial and Point of Sale kits. Click here to get started now!