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    5th - 18th April 2024

    Product News

    Major new Lucozade masterbrand platform unveiled

    Marking the biggest relaunch in Lucozade’s history, the brand has unveiled a masterbrand platform...

    Cool new Swedish nic pouch arrives from STG UK

    Scandinavian Tobacco Group UK (STG) is delighted has announced its entry into the next-gen...

    Barilla returns to TV Screens in £1m ad campaign

    Italy’s No.1 pasta brand aiming to build on growth Barilla, the number one pasta brand...

    Going for ‘G-Old El Paso’!

    Old El Paso launches Team GB campaign for the Paris 2024 Olympic Games with...

    Warburtons launches Gluten Free Soft Pittas

    This week, Britain’s largest bakery brand, and No1 Free From bakery brand, Warburtons, has...

    Yours for 200 years: new bar latest addition to Cadbury anniversary line-up

    Closely following the launch of limited-edition Cadbury Dairy Milk bars, which are available in...

    Real-life stories inspire Diet Coke ads

    Diet Coke is putting its loyal fans at the centre of its new advertising...

    Score phenomenal sales this summer with IRN-BRU special footy packs

    IRN-BRU will be kicking off summer sales growth and boosting the category with special...

    Rubicon campaign will ‘Release The Sunshine’ this summer

    Rubicon has announced a major new campaign for the brand reinforcing its position as...

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    Amrit shows the way

    Amrit Singh of H & Jodie’s Nisa Local in...

    Things are not as bad as it seems on ‘News at 10’

    The food and beverage industry as a whole is...

    Jason Wouhra’s Lioncroft Wholesale is ready to roar

    Food and drink wholesale company Lioncroft Wholesale is actively...

    Parfetts on a roll

    The nuts and bolts of wholesale are always interesting,...

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