Yoplait has created an exclusive range of yoghurts inspired by KPop Demon Hunters – Netflix’s most popular film, reaching over 600m views – hitting shelves in the category critical back-to-school period.
Frubes will be headlining the KPop Demon Hunters collaboration, followed by a brand-new chocolate dessert and a strawberry drinking yoghurt featuring fan-favourite characters.
For a limited time only, all three Frubes flavour packs will feature KPop Demon Hunters characters including Rumi, Zoey, Mira and Jinu. Each Frubes tube will be designed with a different character and fun facts. Back of packs include a fun card collection which fans can match and swap with friends. Lastly, a special surprise awaits the lucky fans who find Derpy Tiger in their packs.
“KPop Demon Hunters is a huge collaboration for Yoplait and for the kids’ yoghurt and dessert category - the most popular movie on Netflix is joining forces with the number one brand in kid’s yoghurt,” said General Manager Antoine Hours.
The new KPop Demon Hunters chocolate desserts will be joining the desserts category, currently worth £3.8million. They are made with almost 80 per cent whole milk, Fair Trade certified cocoa and are HFSS compliant, perfect as a permissible treat.
KPop Demon Hunters strawberry drinking yoghurt comes in 180g bottles and features four different bottle designs with the favourite film characters. Kids’ portable occasions is the fastest growing segment of the yoghurt category, growing at 9.5 per cent year-on-year.