Key Summary
- The Wrexham Lager Beer Co has announced a new partnership with Deva Fest
- Wrexham Lager will be the festival’s official lager, with all on-site bars serving the beer
- Deva Fest’s Big Top will also be renamed as the Wrexham Lager Big Top
The Wrexham Lager Beer Co has announced a new partnership with Deva Fest, the North West's top rated family friendly festival, taking place 7-10 August in Cheshire.
Wrexham Lager (4% ABV) will be the festival’s official lager, with all on-site bars serving the beer. Deva Fest’s Big Top will also be renamed as the Wrexham Lager Big Top as part of the collaboration, bringing a splash of character to the weekend’s festivities.
“Our new partnership with Deva Fest is more than just serving pints, it’s about sharing our story, our taste and celebrating the best of local culture. This collaboration allows us to share not only our signature taste but also the spirit of community and craftsmanship that defines our brand,” Jon Roberts, Interim CEO of The Wrexham Lager Beer Co said.
“We’re thrilled to be part of a weekend filled with incredible live music, side-splitting comedy, and vibrant entertainment. It’s an honour to raise a pint with Deva Fest and be part of something that brings people together in such a meaningful way.”
Deva Fest will be returning to the grounds of Cholmondeley Castle, marking its third year at the country house. This year’s headline acts include Gloria Gaynor, The Fratellis, Happy Mondays, Matt Goss, and DJ Sigala. The event promises to be its biggest celebration yet, offering a weekend of live music, family-friendly entertainment and festival magic.
Phil Marston, Festival Director at Deva Fest, said: “We’re absolutely delighted to welcome Wrexham Lager as our official lager partner for 2025. As a proudly regional brand with deep roots and an incredible heritage, Wrexham Lager is a perfect fit for Deva Fest. The renaming of our Big Top to the Wrexham Lager Big Top is just the start of what promises to be an exciting and flavour-filled partnership. We can’t wait for our festival-goers to enjoy a proper pint while taking in the amazing line-up we have planned this summer.”
The news follows Wrexham Lager Beer Co signing a three-year partnership with Bangor-On-Dee racecourse, further solidifying the brand’s presence across the region, as well as significant international expansion over the past 12 month into the US, Canadian, Australian, Hungarian, Scandinavian and Northern Ireland markets.
First brewed in 1882, the Wrexham Lager Beer Co produces high-quality lager beer made with the finest ingredients, using a unique original recipe that still to this day follows those traditional Bavarian methods of its founders.